Holiday campaign for T.J.Maxx, Marshalls and HomeGoods. The Gifter has one mission this Christmas: Find the best gifts for everyone on her list at the absolute best prices.
This campaign increased sales 500% beyond projected levels and was shortlisted for the Clio Image Awards.
CREDITS:
"The Gifter 2013"
Client: T.J. Maxx, Marshalls and HomeGoods
Director: Ruben Fleischer
Director of Photography: Damian Acevedo
CCO: Izzy Debellis
Associate Creative Director / Art Director: Alejandra Garibay
Associate Creative Director / Copywriter: Katharine Dropick
Head of Production: Mara Milicevic
Associate Producer: Carlie Naftolin
Editor: MPC
Actress: Olga Fonda
Production Designer: Lauryn Leclere
Fashion Stylist: Alexis Zipp
Production Company: Caviar
Music: Q Department