Vibes, TargetStyle

Maybe it was the Beach Boys. Maybe Marky Mark's to blame. But #vibes is one of the most used hashtags for a reason.

So, we put the Target twist on this social media mainstay for our Fall 2016 campaign.

Shoutout in Forbes!

Leggy Vibes, TargetStyle

Tight Knit Vibes, TargetStyle

Glam Vibes, TargetStyle

Party Vibes, TargetStyle

Color / Design

Behind The Scenes

Giffy Vibes

Insta Vibes

To launch the campaign, we reached out to our network of influencers and cast from broadcast to help us #VibeItForward. It was one day where we flooded Instagram with good style #vibes and created a chain reaction by asking each person to tag a friend over the course of the day.