There is joy (and not a small amount of beauty) in the things that we see each day. Wether it’s a butterfly fluttering by or a full moon in all its glory, if we stop and look at the extraordinary everyday occurrences maybe through a different set of eyes, we just might experience something new.
Kate Spade New York invited New Yorkers to find joy in everyday celebrations and welcomed spring with an experiential double-decker bus that drove through the city during the month of March, parking near various store locations. Consumers hade the option to climb aboard into a whimsical, garden-inspired experience and interact with the collection.